History's Best Selling Products of 1960

1. Life

   Released in 1960 by Milton Bradley Company, Reuben Klamer & Bill Markham (1960 redesign)

   The Game of Life, in its most iconic iteration, burst onto the American scene in 1960, a vibrant celebration of the Milton Bradley Company's 100th anniversary. It wasn't just another board game; it was a cultural phenomenon that promised players a fast-paced journey through the aspirations and challenges of adulthood. Unlike its Victorian predecessor, this modern version eschewed moralistic virtues for the pursuit of career, family, and financial success, perfectly encapsulating the booming post-war optimism. Its innovative use of a spinning wheel, rather than traditional dice, added an element of unpredictability and excitement that instantly captivated families and cemented its place as a household staple, becoming an instant classic and a bestseller in its debut year.

2. Dr. Martens

   Released in 1960 by R. Griggs Group, Klaus Märtens

   The iconic Dr. Martens 1460 boot made its official debut on April 1, 1960, marking the birth of a cultural phenomenon. What began as a robust and comfortable work boot, initially embraced by postmen, factory workers, and policemen, swiftly transcended its utilitarian origins to become an emblem of individuality and counter-culture. Its immediate popularity wasn't just due to its unparalleled durability and innovative air-cushioned sole; it quickly resonated with various youth subcultures, offering a distinctive look and a canvas for self-expression. This potent blend of practical design and powerful symbolism ensured its rapid ascent from a humble workwear item to a global fashion staple and a consistent commercial success, defining entire decades of style.

3. Rock-a-Stack

   Released in 1960 by Fisher-Price

   On April 1, 1960, Fisher-Price, a company renowned for its durable wooden toys, officially introduced a groundbreaking new line of plastic infant and preschool toys. This launch marked a major strategic pivot for the company, embracing the vibrant colors and safety of modern plastics. At the forefront of this new collection was the Rock-a-Stack, a deceptively simple ring-stacking toy. Its debut on this day was not just the release of a new product, but the dawn of a new era for Fisher-Price. The toy perfectly encapsulated the company's new focus on developmental play for the very youngest members of the booming post-war generation, establishing a template for educational infant toys that would endure for decades.

4. Laser

   Released in 1960 by Theodore Maiman, Hughes Research Laboratories

   On May 16, 1960, the world of science was forever altered in a quiet laboratory in Malibu, California. On this day, physicist Theodore Maiman, working at Hughes Research Laboratories, successfully operated the very first laser. While the theoretical principles of 'light amplification by stimulated emission of radiation' had been laid out by scientists like Einstein, Townes, and Schawlow, Maiman was the first to transform theory into a tangible reality. In a historical context marked by a technological race fueled by Cold War ambitions, Maiman's achievement was a pivotal moment. He didn't just invent a device; he unlocked a fundamentally new way to control and harness light, marking May 16th as the dawn of the laser age.

5. The Apartment

   Released in 1960 by Billy Wilder, United Artists

   The 1960 premiere of Billy Wilder's "The Apartment" on June 21st marked the debut of a cinematic masterpiece that would sweep the Academy Awards and redefine the romantic comedy-drama genre. This pivotal date introduced audiences to a film lauded for its sharp wit, poignant social commentary, and heartfelt performances. More than just a critical darling, "The Apartment" was also a significant commercial success, captivating moviegoers with its unique blend of humor and pathos, quickly establishing itself as a standout achievement in film history and solidifying its place as a timeless classic from its very first screening.

6. To Kill a Mockingbird

   Released in 1960 by Harper Lee, J. B. Lippincott & Co.

   Published in 1960, Harper Lee's 'To Kill a Mockingbird' arrived at a pivotal moment in American history, coinciding with the burgeoning Civil Rights Movement. Its release provided a profound, accessible narrative through which the nation could confront its deep-seated issues of racial prejudice, injustice, and inequality. The novel's immediate and widespread appeal stemmed from its ability to humanize complex social problems through the innocent eyes of a child, forcing readers to grapple with difficult truths about their society. Its impact was not just literary but deeply cultural, sparking conversations and fostering empathy in a time of significant social upheaval and moral reckoning across the American South and beyond.

7. Etch A Sketch

   Released in 1960 by Ohio Art Company

   On July 12, 1960, the Ohio Art Company launched a toy that would become a cultural touchstone for generations. The Etch A Sketch made its official U.S. commercial debut, poised to capture the imagination of the baby boomer generation just ahead of the holiday shopping season. This release marked the transformation of a French invention, 'L'Écran Magique,' into an American icon. The date signifies the moment the magical drawing toy became accessible to the American public, starting its journey from a novelty item at the Nuremberg Toy Fair to a permanent fixture in playrooms and a symbol of mid-century ingenuity and creative play.

8. From the Terrace

   Released in 1960 by Mark Robson, 20th Century Fox

   On July 15, 1960, the sophisticated melodrama 'From the Terrace' premiered in New York City, marking a significant moment for both its stars, Paul Newman and Joanne Woodward, and for 20th Century Fox. This launch date introduced audiences to a lavish, adult-oriented drama that delved into the complexities of wealth, ambition, and marital discord within post-war American high society. While not breaking box office records in the modern sense, its commercial performance as a prestige picture was solid, attracting substantial interest due to its star power and provocative themes, making this premiere a notable event in the year's cinematic calendar.

9. Ocean's 11

   Released in 1960 by Lewis Milestone, Warner Bros.

   Ocean's 11 (1960) rolled the dice with its glamorous premiere in Las Vegas on August 3, 1960, a date that marked the highly anticipated debut of the Rat Pack on the big screen. This initial showing captured the essence of Las Vegas itself, bringing together an unparalleled ensemble cast for a stylish heist film. The movie quickly became a cultural touchstone, grossing an impressive $5.5 million at the box office, a significant sum for its era. This premiere date wasn't just a film release; it was a celebrated event, a convergence of Hollywood's biggest stars and the dazzling allure of Sin City, setting the stage for a cinematic legacy that endures to this day.

10. Psycho

    Released in 1960 by Alfred Hitchcock, Paramount Pictures

    On September 8, 1960, Alfred Hitchcock's "Psycho" began its wide theatrical run across the United States, forever changing the rules of cinema. While it had premiered in New York City in June, this date marked its expansion to the national consciousness, bringing its unique brand of psychological terror to the masses. At the time, audiences were accustomed to certain cinematic comforts: big-name stars survived until the end credits, and on-screen horror was typically rooted in fantasy monsters. Hitchcock shattered these conventions with a film that was shockingly realistic, subversive, and deeply unsettling. To protect the film's stunning twists, he famously insisted on a "no late admission" policy, a revolutionary marketing tactic that heightened the film's mystique and turned seeing it into a genuine cultural event.

11. Chrysler Newport

    Released in 1960 by Chrysler

    On October 1, 1960, Chrysler dealerships across North America unveiled their 1961 model lineup, marking a significant strategic shift for the corporation. Central to this new direction was the reintroduction of the Chrysler Newport. Unlike its previous incarnation as a high-end hardtop, the 1961 Newport was positioned as a new, budget-friendly entry in the full-size market. This launch was a calculated response to economic pressures and intense competition, aiming to draw customers from brands like Pontiac, Mercury, and Oldsmobile. The Newport was designed to be Chrysler's volume seller, offering the brand's signature engineering and commanding presence at a price point accessible to a much broader audience.

12. Oldsmobile Cutlass Supreme

    Released in 1960 by Oldsmobile

    On October 1, 1960, Oldsmobile dealerships unveiled the 1961 model year lineup, which included a groundbreaking new entry: the F-85 Cutlass. This date marks the birth of one of the most enduring names in automotive history. Introduced as a top-tier model of the new F-85 'senior compact' line, the Cutlass was General Motors' answer to the growing demand for smaller, more efficient vehicles. It shared its basic Y-body platform with the Buick Special and Pontiac Tempest but was distinctly an Oldsmobile, aiming to deliver a premium, sporty experience in a smaller package, setting the stage for a multi-decade run of immense popularity.

13. Rambler Classic

    Released in 1960 by Rambler

    On October 1, 1960, American Motors Corporation (AMC) unveiled its lineup for the 1961 model year, with the newly named Rambler Classic taking center stage. This date marked a strategic consolidation for the company, replacing the former Rambler Six and Rebel V8 models under a single, unified banner. The launch was a key part of AMC President George W. Romney's vision to focus on sensible, efficient, and well-built automobiles, a segment the company had successfully pioneered. By presenting a refined and restyled mid-size car, AMC aimed to strengthen its brand identity and capitalize on the growing public demand for practical alternatives to the larger, more extravagant vehicles offered by the Detroit 'Big Three' automakers.

14. The Andy Griffith Show

    Released in 1960 by Sheldon Leonard, Aaron Ruben, CBS

    On October 3, 1960, as America stood on the cusp of a decade of profound social and political change, CBS introduced a television series that offered a comforting, idyllic vision of small-town life. 'The Andy Griffith Show' premiered, welcoming viewers to the fictional community of Mayberry, North Carolina. The debut episode, 'The New Housekeeper,' established the gentle, character-driven humor and warm-hearted tone that would define the series. At a time when Westerns dominated the airwaves, the arrival of Sheriff Andy Taylor and his quirky townsfolk provided a different kind of American frontier—one centered on community, family, and common sense, which would make it an enduring classic for generations to come.

15. Spartacus

    Released in 1960 by Stanley Kubrick, Universal-International

    On October 6, 1960, the epic historical drama 'Spartacus' burst onto the silver screen with its New York City premiere, captivating audiences with its monumental scale and powerful narrative. This date marked the highly anticipated debut of one of Hollywood's most ambitious and controversial productions, setting the stage for its record-breaking box office success. From its star-studded cast to its ground-breaking themes, 'Spartacus' quickly cemented its place in cinematic history, not only as a commercial triumph for Universal-International but also as a cultural touchstone that courageously confronted the era's political climate.

16. ZAZ Zaporozhets

    Released in 1960 by ZAZ

    On October 22, 1960, the Zaporizhia Automobile Building Plant (ZAZ) in the Ukrainian SSR initiated a new chapter in Soviet history by commencing series production of the ZAZ-965 Zaporozhets. This date marked the birth of the Soviet Union's first true 'people's car,' a direct response to the government's call for an affordable and accessible vehicle for the masses. Previously a manufacturer of agricultural combines, the ZAZ factory was completely retooled to produce this new microcar. The launch was a landmark event, symbolizing a shift towards consumer goods and promising personal mobility to millions of ordinary citizens who had never before had the opportunity to own an automobile, aiming to fill a role similar to the Volkswagen Beetle in West Germany or the Fiat 500 in Italy.

17. The Alamo

    Released in 1960 by John Wayne, United Artists

    October 24, 1960, marked the grand premiere of 'The Alamo' in San Antonio, Texas, a monumental event for a film that was not just a movie, but a passion project for its star, John Wayne. This date signifies the world's first theatrical viewing of Wayne's ambitious directorial debut and his long-cherished dream to bring the legendary 1836 battle to the big screen. Despite its epic scale and a then-colossal budget, the film faced an uphill battle at the box office, yet its initial release was a significant cultural moment, launching one of Hollywood's most expensive and personal historical epics.

18. BUtterfield 8

    Released in 1960 by Daniel Mann, Metro-Goldwyn-Mayer

    On November 4, 1960, the silver screen welcomed 'BUtterfield 8,' a scorching melodrama that would indelibly mark cinematic history and solidify Elizabeth Taylor's legendary status. Despite a reportedly reluctant Taylor and initial mixed reviews, the film exploded at the box office, becoming a commercial success. This release date is particularly significant as it introduced audiences to a performance that would, against all odds and Taylor's personal disdain for the role, earn her first Academy Award for Best Actress, cementing its place as a pivotal moment in her illustrious career and Hollywood's Golden Age.

19. Swiss Family Robinson

    Released in 1960 by Ken Annakin, Buena Vista Distribution

    The 1960 release of Walt Disney's "Swiss Family Robinson" marked a significant moment in family cinema. Debuting on December 10, 1960, this grand adventure film quickly captivated audiences worldwide, establishing itself not only as a critical darling but also as a commercial juggernaut. This particular date isn't just a calendar entry; it signifies the launch of a cinematic phenomenon that would go on to become the highest-grossing film of its release year. From its breathtaking tropical setting to its heartwarming tale of resilience, the premiere set the stage for a beloved classic that continues to inspire generations with its spirit of exploration, ingenuity, and the enduring strength of family bonds against all odds.

20. Exodus

    Released in 1960 by Otto Preminger, United Artists

    December 16, 1960, marked the premiere of Otto Preminger's epic historical drama 'Exodus,' a cinematic event that captivated audiences with its grand scale and compelling narrative. Premiering in New York City, this date initiated the film's roadshow release, a strategy common for major blockbusters of the era, allowing it to build anticipation and secure impressive box office returns. Based on Leon Uris's best-selling novel, 'Exodus' brought the dramatic story of the founding of Israel to the big screen, becoming a cultural touchstone that ignited discussions and deepened understanding of a pivotal moment in modern history. Its launch was more than just a movie release; it was a significant cultural phenomenon.

21. Bucket hat

    Released in 1960 by No single brand or designer

    The bucket hat, a seemingly simple headwear design, made an unexpected leap from practical utility to a major fashion statement in the 1960s. Originating as a protective item for Irish farmers and fishermen, its casual, unpretentious silhouette was embraced by youth cultures, particularly within the burgeoning mod scene. Its immediate popularity wasn't just about functionality; it became a symbol of a relaxed, anti-establishment sensibility. Its unassuming charm and unisex appeal allowed it to effortlessly transcend traditional fashion boundaries, quickly establishing itself as a counter-cultural icon and a staple accessory that resonated with a generation seeking individuality and understated cool. This success marked the beginning of its enduring, cyclical journey through popular fashion.

22. Ourselves to Know

    Released in 1960 by John O'Hara, Random House

    John O'Hara's "Ourselves to Know," released in 1960, quickly cemented its place as a significant literary event and a commercial success. Building on O'Hara's reputation for incisive social commentary and intricate character studies, the novel immediately captivated readers with its unflinching exploration of a man's troubled life and the dark secrets beneath a seemingly respectable surface. Its publication was a major moment in the literary world, drawing attention for its psychological depth and O’Hara’s masterful storytelling. The novel's appearance on bestseller lists reflected a public eager for sophisticated fiction that dared to delve into the complexities of human nature and societal pressures during a pivotal decade in American history.

23. Sea Monkeys

    Released in 1960 by Transcience Corporation, Harold von Braunhut

    The launch of Sea-Monkeys wasn't just the introduction of a new toy; it was the birth of a cultural phenomenon that captivated generations. What began as "Instant Life" in 1957, evolved into the iconic "Sea-Monkeys" in 1960, instantly becoming a staple of comic book advertisements and children's mail-order dreams. Their initial popularity stemmed from the sheer wonder of creating living pets from a packet of powder, promising a miniature underwater world that seemed nothing short of magic. This simple, affordable novelty pet kit tapped into a universal childhood desire for companionship and discovery, fostering an imaginative connection that transcended their humble origins and cemented their place in toy history.

24. Shift dress

    Released in 1960 by Lilly Pulitzer

    The shift dress burst onto the global fashion scene with renewed vigor in the early 1960s, quickly becoming a symbol of modern femininity and effortless style. While its lineage traced back to earlier decades, it was in this era that it truly captured the zeitgeist, popularized by designers like Lilly Pulitzer and embraced by style icons such as Audrey Hepburn. Its immediate popularity stemmed from its blend of sophisticated simplicity and unparalleled comfort, offering women a liberating alternative to more structured garments. It wasn't just a dress; it was a statement of freedom and a commercial success that defined casual elegance for a generation.

25. The Chapman Report

    Released in 1960 by Irving Wallace, Simon & Schuster

    Irving Wallace's "The Chapman Report," published in 1960, burst onto the literary scene as a highly anticipated and controversial novel. It quickly ascended bestseller lists, becoming a major cultural phenomenon during a pivotal moment in American society. At a time when traditional sexual mores were beginning to be openly questioned, Wallace's audacious exploration of female sexuality in suburbia struck a nerve. The book's frank depiction of women's intimate lives, presented through the lens of a fictionalized scientific study, ignited widespread discussion and debate, ensuring its prominent place in the early 1960s cultural landscape and cementing its status as an immediate sensation.

26. Trustee from the Toolroom

    Released in 1960 by Nevil Shute, William Morrow and Company

    Trustee from the Toolroom" burst onto the literary scene in 1960, quickly cementing its place as one of the year's top-selling novels. Penned by the masterful Nevil Shute, this compelling tale of an unassuming engineer embarking on a global adventure captured the imaginations of readers seeking both escapism and a celebration of human ingenuity. It resonated deeply with a post-war public that valued resourcefulness and integrity, making it not just a popular book, but a cultural touchstone that highlighted the quiet heroism found in everyday competence. Its blend of meticulous technical detail and heartfelt human drama created a unique reading experience that propelled it to bestseller status.