The dazzling dark comedy "What a Way to Go!" launched into theaters on April 29, 1964, marking a significant moment for Hollywood's extravagant musicals and satirical comedies. This star-studded spectacle, a visual feast boasting an unprecedented array of costume changes for its leading lady, Shirley MacLaine, captivated audiences from its premiere. It promised not just entertainment but a vibrant, witty commentary on the pursuit of happiness and wealth. The film's ambitious scale and iconic cast ensured it was an eagerly anticipated event, contributing to its robust performance at the box office and establishing its reputation as a memorable cinematic experience of the mid-1960s. Its debut set the stage for a unique blend of glamour, humor, and a touch of the macabre.
What it is
"What a Way to Go!" is a lavish Technicolor dark comedy that chronicles the misadventures of Louisa May Foster (Shirley MacLaine), a sweet and simple woman who repeatedly finds herself widowed by exceptionally successful men. Believing herself cursed, Louisa attempts to donate her inherited fortunes to the IRS, prompting a psychiatrist to listen to her fantastical life story. Each of her four marriages — to an aspiring artist (Dick Van Dyke), a small-town businessman (Paul Newman), a bohemian writer (Robert Mitchum), and an entertainment mogul (Dean Martin) — ends tragically as her husbands achieve immense wealth right before their untimely demise. The film is a vibrant showcase of stylized musical numbers, elaborate dream sequences, and an extraordinary parade of costumes designed by the legendary Edith Head, offering a visually stunning and darkly humorous take on love, money, and fate.
How it came to be
The genesis of "What a Way to Go!" dates back to a concept originally envisioned for Marilyn Monroe, but after her untimely death, the script was extensively rewritten by the celebrated duo Betty Comden and Adolph Green, with Shirley MacLaine stepping into the lead. Directed by J. Lee Thompson, known for his ability to handle large-scale productions, the film was a massive undertaking for 20th Century Fox, boasting a budget of $5 million. The production was particularly notable for its extravagant sets and, most famously, for Edith Head's costume designs, which saw MacLaine change outfits an astonishing 73 times – a record at the time. This sartorial extravagance, combined with a dazzling supporting cast, aimed to deliver a maximalist cinematic experience that epitomized Hollywood's Golden Age glamour while embracing a modern, satirical edge.
How many it sold
"What a Way to Go!" proved to be a significant financial success for 20th Century Fox upon its release. Against a substantial production budget of $5 million, the film went on to earn impressive rentals of $6.1 million in the United States and Canada. These figures, representing the portion of box office gross returned to the studio, demonstrate strong audience engagement and a healthy profit margin for the time. While not breaking overall box office records, its performance was commendable, particularly given its blend of dark comedy and elaborate musical elements. The film's star power, including Shirley MacLaine, Paul Newman, Robert Mitchum, and Dean Martin, undoubtedly contributed to its widespread appeal and solid commercial showing, establishing it as a profitable venture in the glittering landscape of 1964 cinema.
Why it resonated
"What a Way to Go!" resonated with audiences primarily due to its unique blend of glamorous escapism and sharp, satirical humor. Critics offered mixed reviews, with some praising its visual splendor, MacLaine's effervescent performance, and the witty script, while others found its excesses overwhelming. However, the sheer star power and the film's audacious premise — a woman doomed to financial prosperity through serial widowhood — captured the public's imagination. Its themes of materialism, the elusive nature of happiness, and the absurdity of wealth struck a chord in a rapidly changing decade. The film's marketing highlighted its vibrant Technicolor palette and the dazzling array of costumes, positioning it as a must-see spectacle that offered both laughter and a touch of dark reflection on the American dream.
Impact today
Decades after its initial release, "What a Way to Go!" maintains a strong legacy, particularly as a cult classic celebrated for its distinctive style and memorable performances. Shirley MacLaine's portrayal of Louisa remains iconic, often cited as one of her most visually dynamic roles and a testament to her versatility. The film is frequently referenced for its extravagant costume design, influencing subsequent cinematic and theatrical productions that aim for similar levels of visual opulence and satirical flair. Beyond its aesthetic impact, the movie continues to serve as a fascinating time capsule, reflecting the societal anxieties and aspirations of the mid-20th century through its darkly humorous lens on wealth and romance. Its enduring charm lies in its ability to marry grand spectacle with a quirky, heartfelt narrative, securing its place as a beloved piece of cinematic history.
Historical content researched and generated by Gemini 2.5 Pro.