History's Best Selling Fashion of 1997

Hats off to 1997! Few fashion commanded as much fanfare and nationwide excitement as Juicy Couture. Alongside sensationally popular hits like Baguette and essential classics, consumers eagerly embraced the radical 90s attitude and millennium anticipation. Pioneering outfits from industry leaders like Juicy Couture and Fendi set the standard for quality, producing celebrated items that flew off store shelves and cemented lifelong fandoms. Browse our definitive retrospective below to rediscover the genuine articles of the era.

1. Juicy Couture

   Released in 1997 by Juicy Couture, Gela Nash-Taylor, Pamela Skaist-Levy

   Juicy Couture launched in 1997, initially focusing on maternity wear, but quickly pivoted to what would become its signature item: the velour tracksuit. This comfortable yet glamorous ensemble swiftly captured the zeitgeist of the early 2000s, transforming casual wear into a status symbol. Its immediate success was fueled by clever marketing tactics, particularly by strategically sending tracksuits to high-profile celebrities. These endorsements created an aspirational buzz, propelling the brand from a niche Los Angeles label to a global phenomenon that perfectly encapsulated the era's blend of casual luxury and paparazzi-ready style. The colorful, plush tracksuits became an instant must-have, making Juicy Couture a household name synonymous with Y2K fashion.

2. Baguette (bag)

   Released in 1997 by Fendi, Silvia Venturini Fendi

   The Fendi Baguette bag, launched in 1997 by Silvia Venturini Fendi, wasn't just another accessory; it was a fashion revolution. Instantly recognizable by its distinctive, compact shape, the Baguette quickly transcended its utilitarian purpose to become the quintessential "It-bag" of its era. Its debut marked a pivotal moment in handbag history, offering a refreshing departure from the minimalist trends of the time. With its playful yet sophisticated aesthetic and unique way of being carried, the Baguette rapidly captivated fashion enthusiasts globally, setting unprecedented trends and soaring to best-seller status, forever cementing its place in popular culture and luxury fashion.