History's Best Selling Fashion of 1927

Extra! Extra! Step right up to inspect the definitive collection of first-rate fashion releases from 1927. Discover the genuine articles of American ingenuity that captured the public's fancy and won nationwide acclaim during this historic era.

1. Trompe-l'œil

   Released in 1927 by Elsa Schiaparelli

   The year 1927 marked a playful revolution in fashion with Elsa Schiaparelli's iconic 'bowknot' sweater, which boldly introduced the art of Trompe-l'œil to the modern wardrobe. This ingenious technique, meaning "deceive the eye," immediately captivated onlookers, transforming a simple knit garment into a witty optical illusion. Instead of a real scarf and bow, the design featured knitted-in imagery that mimicked their three-dimensional presence, creating a startlingly realistic yet entirely flat depiction. Schiaparelli’s pioneering use brought a sense of surrealism and intellectual humor to haute couture, instantly establishing Trompe-l'œil as a signature element in her groundbreaking collections and cementing its place as a fascinating tool for fashion innovation.