Fashion From the 1900s: History's Best Sellers

Revisiting 1900s presents a grand parade of fashion history, marked by swell Yankee ingenuity and home-front craftsmanship and enduring fan favorites. Unrivaled hits including Pajamas, Trench coat, and Goggles took top honors in living rooms and storefronts alike. Master craftsmen from industry leaders like Various manufacturers and tailors and Burberry led the vanguard, engineering high-caliber releases that swept main street from coast to coast as genuine top-flight hits. Dive into the full historical rankings below to see which standout creations won the day.

1. Pajamas

   Released in 1900 by Various manufacturers and tailors

   The humble pajama, an item synonymous with comfort and rest, began its journey from distant lands to become a global wardrobe essential. Introduced to the Western world by British colonials returning from India, pajamas were not an immediate sensation but gradually gained traction in the late 19th century. By the dawn of the 20th century, they had firmly established themselves as the preferred sleepwear for men, offering a liberating alternative to the restrictive nightshirts of previous eras. Their immediate popularity was rooted in their unparalleled comfort, practicality, and the freedom of movement they offered, marking a significant shift in domestic attire and laying the groundwork for future fashion innovations.

2. Trench coat

   Released in 1901 by Burberry, Aquascutum

   The trench coat emerged from the grim realities of World War I, transitioning from a functional military garment to an undeniable fashion icon with remarkable speed. Initially designed to protect British officers from the harsh conditions of the trenches, its practical features and distinctive silhouette quickly made it a coveted item. After the war, its association with heroism and adventure, coupled with its elegant yet rugged aesthetic, propelled it into civilian wardrobes, becoming a symbol of sophisticated practicality and a commercial success that has endured for over a century. Its immediate popularity stemmed from its blend of utilitarian design and undeniable style, making it a cornerstone of both practical attire and high fashion.

3. Goggles

   Released in 1903 by Multiple Manufacturers & Innovators

   While protective eyewear has roots in antiquity, the early 20th century marked the widespread popularization of goggles as an iconic accessory that seamlessly merged crucial function with undeniable style. With the dawn of powered flight in 1903 and the rapid expansion of motorcycling, goggles became an immediate necessity for adventurers and professionals alike. They offered vital protection against wind, dust, and debris, quickly becoming synonymous with daring aviators and rugged motorists. This era propelled goggles from mere utility into a significant cultural and commercial success, shaping an entire aesthetic of exploration and freedom that continues to captivate.

4. Mary Jane shoes

   Released in 1904 by Brown Shoe Company

   The Mary Jane shoe, a silhouette synonymous with innocent charm and timeless appeal, first captured the public's imagination not on a runway, but through the pages of a popular comic strip. Debuting around 1904 as a commercial product tied to Richard F. Outcault's "Buster Brown" comic, these shoes quickly transitioned from a fictional character's footwear to an undeniable cultural phenomenon. The Brown Shoe Company's shrewd licensing of the comic's characters, particularly Mary Jane, propelled the simple design into homes across America, cementing its status as a best-seller and a foundational piece of children's fashion, eventually transcending age and gender to become a versatile wardrobe staple.

5. Panama hat

   Released in 1906 by Ecuadorian Artisans, particularly from Manabí and Azuay provinces

   The Panama hat, a timeless emblem of summer elegance and practical sun protection, didn't actually originate in Panama, a fact that adds a layer of intriguing history to its iconic status. While deeply rooted in Ecuadorian craftsmanship, this distinctive straw hat burst onto the global fashion scene through an ironic twist of geography and a pivotal moment in history. Its widespread adoption during the construction of the Panama Canal in the early 20th century, particularly solidified by an iconic photograph of President Theodore Roosevelt donning one in 1906, propelled it from a regional necessity to an international sensation. Instantly recognizable for its lightweight comfort and sophisticated silhouette, the Panama hat quickly became a must-have accessory, captivating wearers with its blend of casual charm and understated luxury, making it a surprising but undeniable bestseller.

6. Saddle shoe

   Released in 1906 by A.G. Spalding & Brothers

   The saddle shoe made its quiet debut in 1906, initially designed not as a fashion statement, but as practical athletic footwear by A.G. Spalding & Brothers. While it began its life on sports fields, it wasn't long before its distinctive two-tone design caught the eye of the general public. By the 1930s and 40s, this sturdy oxford had transcended its athletic origins to become an undeniable icon of casual American style. Its immediate appeal lay in its comfortable yet smart appearance, quickly adopted by students across high schools and college campuses, signifying an era of youthful energy and a relaxed, yet polished, aesthetic. Its journey from gym class to mainstream fashion was a testament to its unique blend of function and form.

7. Delphos gown

   Released in 1907 by Fortuny, Mariano Fortuny y Madrazo, Henriette Negrin

   The Delphos gown burst onto the fashion scene in 1907, a sartorial revolution that promised unprecedented freedom and elegance. Co-created by Mariano Fortuny y Madrazo and Henriette Negrin, this iconic dress was an immediate success among forward-thinking women and the artistic elite, eager to shed the rigid confines of the Belle Époque corsetry. Its launch marked a pivotal moment, offering a silhouette that was both classically inspired and astonishingly modern, celebrating the natural female form rather than restricting it. The Delphos quickly became synonymous with artistic innovation, comfort, and timeless beauty, securing its place as one of the most celebrated garments of the 20th century. Its success lay in its radical simplicity and sophisticated craftsmanship, appealing to a desire for liberation in both movement and style.

8. Cloche hat

   Released in 1908 by Caroline Reboux

   The Cloche hat burst onto the fashion scene in the early 20th century, particularly finding its stride and becoming an undeniable sensation throughout the 1920s. More than just a headwear accessory, it quickly transformed into a definitive symbol of the Jazz Age, perfectly encapsulating the era's spirit of liberation and modernity. Its immediate popularity wasn't merely a trend; it was a cultural phenomenon, embraced by women from all walks of life. The Cloche's sleek, unadorned silhouette offered a refreshing contrast to the elaborate millinery of previous decades, signaling a shift towards simpler, more practical, yet incredibly chic fashion. This elegant yet understated design became a commercial triumph, reflecting a broader societal change and women's evolving roles.